Un parcours.
Une passion.
Passionnée par la création de contenu ,écrit, oral ou visuel, et de sa capacité à captiver les publics, Virginie a fondé l'agence Solstice pour mettre la puissance du storytelling au service de vos supports de communication, vos récits ou vos expériences narratives.
Virginia Shirley
Business journalist, copywriter and storyteller, I create your narratives and marketing tools from a to z. I enhance your core values and key messages on all medias and for all audiences. Of British and French origins, I work in both languages. v
Née à Paris, Virginie Shirley est une rédactrice et storytelleuse d'origine franco-britannique, d'expression française et anglaise.
Elle évolue à des postes de management au sein d'institutions culturelles, muséales puis touristiques, comme au parc du Futuroscope, avec la mission de repositionner la marque et redéfinir les axes de communication. A la tête d'une équipe créative, elle y créé un un nouveau storytelling, décliné à chaque étape du parcours visiteurs et fondé sur la promesse de vivre pour la première fois des expériences nouvelles,
Depuis 2020, virginie dirige l'agence éditoriale Solstice. Elle jongle avec l'écriture sous toutes ses formes, de la création de scénario et contenus narratifs pour des expériences immersives à la communication corporate transmedia.
Depuis 2024, elle enseigne les fondamentaux du storytelling en licence, à l'Esthua d'Angers.
Formation
University of Paris IV-Sorbonne
Master's degree in Literature
& Art History
Post graduate degree in international business
Storytelling training
with American screenwriter Christopher Vogler
and film maker Luc Besson
Professionnal training at CFPJ (school of journalists) Paris
Certification in web writing, communication strategy
and storytelling
Parcours
It all began...
First in charge of communications at the Victoria & Albert Museum in London , I joined the Metropolitan Museum of Arts in New York as Press Relations Officer.
...then, at a PR agency
Back in Paris, I join the PR group Burson Marsteller, as a press consultant for large companies such as IBM and Orange. Then, I join Futuroscope Park to create and manage the PR and marketing department.
...at Futuroscope Park
I create the in-house marketing agency to develop corporate communications and branding. With a team of 8, I work on all digital and print medias.
I write storylines for all immersive experiences and attractions of the park: Les Yeux Grands Fermés, Les Animaux du futur, Futuropolis, Objectif Mars...
I renew all visitors contents with strategic partners such as ESA, CNES, BBC, INSERM or ADEME. I operate CSR through a partnership with WWF.
...finaly founding SOLSTICE Agency !
With 25 years experience in marketing and writing I enhance projects and organizations through their brand content.
I aim at creating high quality and creative corporate tools and contents.
Storytelling makes the difference between you and your competitors.
What drives me
Give meaning to your brand
Our world is changing and the transitions underway are fueling a strong quest for meaning. Innovate, resist, share, project are becoming key words.
The sharing of experiences and the authenticity of communication reassure us and help us build the future. .
Storytelling conveys your values through emotion to better convey the meaningof what you do and to connect with your audiences with simplicity .
Ce qui me rend unique
Ma double expertise : communication et narration.
My editorial fluency is recognized both in corporate journalism and in storytelling or dialogue writing.
and scenarios.My strength is knowing how to understand the meaning of your actions
or your projects and to transcribe it as closely as possible to your identity .
Why call our agency SOLSTICE?
The solstice is the time of renewal.
Something ends. Something else begins.
And this is precisely what I experienced when creating the SOLSTICE agency.
It is also a reminder that we belong to the cycle of nature , to this perpetual movement greater than us.
At the winter solstice , tree sap descends to the roots and life underground quietly prepares for the return of spring. This is the time for reflection and the maturation of future projects.
At the summer solstice , the heat of the sun at its zenith explodes. It is the time of harvesting fruits and sharing.
Reflect, reinvent, regenerate and then share.